Nashville Classical Charter School

Abide by these simple guidelines to ensure your logo represents your brand effectively across all client-facing materials.

1. Maintain the official color palette & arrangements
2. Maintain the logo proportions—don’t distort the image by stretching or squishing the aspect ratio.
3. Maintain a proper exclusion zone—the logo is a strong visual mark, give it room to breathe.
4. Make sure the logo is placed on a background with enough contrast. The standard logo might be hard to see on an orange, yellow, or red background—in those contexts, use the white (inverted) color variant.
5. Make sure to use the original logo with the proper typography instead of recreating it.
6. Typically, one instance of your logo will suffice for most advertisements and client-facing materials.

The primary typeface is Copperplate Gothic Bold.

A classic display font that resembles a mason’s hand-carved stone letterwork and has been traditionally used for banks, lawyers, and upscale restaurants since the early 1900s. This heavy-hitter is best used for big eye-catching calls-to-action, website headers and navigation, document titles, stationary, and most notably in the logo. Both readability and significance diminish with longer passages, please use sparingly. Use for:

• Headings
• Titles
• Action Buttons

The secondary typeface is Century Gothic.

A modern sans-serif (a font without flares, called serifs, at the end of each letter stroke) picked for its legibility and attractiveness at both heavy and light weights. Century Gothic is ideal for longer passages including email newsletters, internal documents, flyers, and body copy—both on-screen and in print. Use for:

• Body text
• Website content
• Email Newsletters

For profile images:

Most channels (facebook, twitter, instagram) use square or circular profile images—for those sites the NCCS_Column_Square or NCCS_Column_Inverse work perfectly. Trying to cram your entire logo into those small avatars usually results in an unreadable blur.

For banner or header images:

Some channels (i.e. facebook and twitter) offer banner images above your profile. These have distinct dimensions that we can utilize for unique announcements to parents and the community, for example: announcing summer break, reminders for registration deadlines, and advertising special events.